Social media has become the main source of new information and this fact is not going to change in the nearest future. This article is about numbers and figures, presenting trends in this interesting and not always predictable social media world.
Approximately 2 hours a day are spent on social networks these days – this is an average time for different age and population groups. 500 million Instagram users are active every single day, only in the USA 77% of people have at least one profile in social media, Facebook still holds the first rate among other networks and 1.3 million content is shared every minute. 2 hours seems nothing compared to these news. But statistics is something difficult to compete.
73% of market players think that social media marketing is effective for business, Facebook has more than 5 million advertisers, 54% of social media users search products online and 60% of users learn about new products on Instagram. It’s obviously time to change marketing strategies and budgets in favor of influencers who don’t rule the world yet, but influence different groups of population.
Global spending on Instagram influencer marketing reached more than 5 billion dollars in previous year and 78% of businesses have created teams for managing their social media. Influencers have already become popular in the business world, but now their involvement seems to be a must, not a choice.
1000 followers is enough to become an influencer. We recently wrote about groups of influencers with different number of followers which proved – everybody may become an influencer. And recent stories about fake followers and low engagement rates changed brands opinion that only thousands of followers produces thousands of sells. World has changed even in this new matter of influencer policy.
Youtube, Instagram and Snapchat are the most popular platforms among teens. Social media users aged 55 and older are twice as likely to engage with brands online, 43% of adults in the U.S. get their news on Facebook and 79% of B2B marketers use LinkedIn as an effective source for generating leads. Each social network has its pros and cons, age groups and type of content. But it means only one thing – every business, manufacturer or idea has all chances to find its ideal social network.
These variables will not answer your question “Which social media to use”, besides, it doesn’t make clear, how to build a marketing strategy on Instagram or Facebook. But for sure, this information presents the trend, which is not likely to change. Social media marketing is worth considering, planning and implementing. Don’t hesitate to jump in!