For influencers May 29, 2018

Emojis, hashtags, and tagging or how to kill engagement on Twitter

Recently Twitter has published a report on user engagement dependance on emoji and tags usage. As it turned out, these tools reduce engagements with an audience!


Hashtags are very popular among both marketers and ordinary users. According to Twitter report, about 40% of tweets (more than 200 million per day) include at least one hashtag.


It’s no wonder as hashtag is a useful tool for grouping posts by topics and facilitation of searching them. On the contrary — more hashtags used lead to reduced audience interest. In fact using just one, cut it by two thirds.



As noted above, engagement rate of tweets #with_hastag is much lower than #without_hastag. And it decreases with each #new_tag. This statistics is relevant for Twitter in general. Results may differ in (separate) some cases, but the common trend is evident.



Numerous hashtags really irritate readers and affect engagement adversely, while funny emojis should be liked by the audience. But everything is unavowed with emojis also.


Emojis do not decrease the engagement rate as hashtags do. Alas they don’t increase it too.


Tweets without emojis have the biggest engagement (see the graph above).



Statistically using 11 or 15 emotions in one post lead to higher indexes. Although, they are still lower than “impassive” ones.


If you can’t imagine your tweeting without emojis then next graphic is specially for you.



Here are the most engaging smiles.


Strange but true — leaders are moai (the monolithic statues of Easter Island in Pacific Ocean), dolphin, and whale.


Tagging other users also affect engagement negatively. This makes sense. Tagging someone in your tweet will mostly result in a negative feedback or even a ban in some cases. That’s why active references are used less often than hashtags. According to the report 63% of tweets do not @tag other users.


Profile info also impacts your audience. The longer and more informative the bio is, the more users are subscribed on the account. Certainly, the dependency isn’t direct and it is not enough to write your bio in 160 characters in order to get thousands of new followers. However, it is still worth to re-read and adapt the information in your profile.


By the way, hashtags turn away users even in the bio. Twitter experts analyzed various accounts and came to the conclusion that the fewer tags are used in the bio, the greater number of subscribers follow the account.



It is worth adding that there are no confirmations that these indexes are correlated, but some tendencies are evident. For this reason we recommend to verify your bio and edit it just in case. It won’t go amiss.

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