Can you imagine there was a time when you didn’t have a profile on Facebook, or Instagram for posting food looks or Twitter for laughing at your sharp comments? Social networks have gone through a lot of changes since the 2000s. And when the platforms you now can’t imagine your life without were just a design, there were others. Sometimes it’s interesting to remember the platforms that don’t exist anymore but contributed to the advancement of a social network. But why didn’t they work out?
This platform that was created in 2003 was a kind of a hip platform for youngsters. Users could create a profile, join groups, write own blog and most importantly — share images, music, and other content. But people loved it for opportunity to connect with the latest musical artists. MySpace was possibly the real first experience streaming music for the world-famous artists like Lily Allen, Arctic Monkeys, Calvin Harris, and others and was incredibly successful till 2009.
So what happened? MySpace added more and more features to the site, but it just couldn’t keep up with the times. These features neglected its primary purpose and couldn’t adapt to the evolving nature of social media, and MySpace had gone for good.
This not-long-lasting social platform proofs the point that money can’t buy happiness, and no matter how much money a company has, it still doesn’t guarantee that people are going to use your service.
In 2010 Google created an interactive messenger for its mail named Google Buzz. Because of low usage and engagement, also the bug that leaked private data, the company closed it. In a year, Google decided to solve this problem by adding Google Buzz to its successor Google+. But even this won’t last too long: Ben Smith, Google Vice President of Engineering, announced that Google is going to shut down the consumer version of Google+ over this year.
The forerunner of MySpace and Facebook, Friendster might have seemed like an old-school platform that was launched in 2002. It was one of the first social networks that connected people and allowed to chat and share videos, pictures and comments. But despite its early success (Friendster had over 150 million users), the platform never really adapted to the users’ needs. Ironically, it focused more on shares and uploading files than on making friends. In 2011, Friendster made an unsuccessful redesign and had issues with slow video loading. A few years later, it has been pushed out by MySpace and Facebook.
Dear diary, one of the favorite resources for sharing personal information was founded in 1998. Open Diary was an online blogging platform (in those days these words were just gaining popularity) that built on the groundwork for the platforms like Tumblr or LiveJournal. Authors could add friends and share their articles to other members who commented them. Open Diary even expanded into different topics, so users could view chosen topics and write on them together (not hashtags, but still good).
Everything was perfect until two security breaches in 2004 and 2008 caused the platform to lose a significant part of its funds. To settle the problem, Open Diary required users to pay for subscriptions. But by those time social media world could offer free alternatives, and Open Diary was shut down in 2014.
2013 to 2016 were creative years when people did their best to shoot 6-second video to share on this platform. After three years of hilarious short clips, it was discontinued by Twitter, who bought it in late 2012. The main problem was in customer service, or to be more precise, in its non-existence. Vine’s audience was complaining more and more about the service, and that’s why it couldn’t have become a competitor to other platforms.
And it’s not even a whole list of “buried” projects. All these platforms, even being successful for some time were shut down; unlike others keep rocking till today. Creating a successful networking site largely depends on knowing what users want and implementing it. Another important thing is an ability to adapt to the changes in trends and audience relevance. After all, social networks are made for people.