Smart contract is a protocol, that is created to protect the interests of the parties (the advertiser and the influencer) and fulfill the agreements of thous parties.
Smart contract is a contract created and stored on a blockchain. It is designed to simplify the transactions between the parties.
Smart contracts consist of some tasks that will be assigned and rules that determine the way stakeholders should act in a particular situation and what needs to be done to meet the contract requirements. One of the main advantages of the smart contracts is their self-executing type. Smart contacts could reduce human interference in executing payments after fulfilling the obligations.